branding baring ti all
Written by whyzze advice

I’m Baring It All and I Guarantee You’ll Like What You See

If you’re going into business, becoming a blogger, creating a product or offering a service you need customers. Without them, you’re just a name, a logo, and an awkward topic of conversation at Thanksgiving.

 

So how do you find these elusive fairies…er…users?

 

You already know it’s important to market your company, but there’s a fundamental task you need to tackle before you even begin marketing.

 

That task is branding – or rather, identifying and creating your brand.

 

Branding gives your company uniformity, consistency, and clarity; components that should be the glue holding your identity and messaging together.

 

So, where do you start?

 

First: Look at Your Business Like It’s a Person

Consider whether your image is more feminine, masculine or androgynous; what names do you associate yourself with (company name, url, tagline, social profiles); what does your company wear (color palette, fonts, design style); how do you speak (tone and voice); who are you talking to (target audience); and what are you talking about (content).

 

Second: Don’t Copy & Paste

This is your brand. A lot of companies, unsuccessfully, try to mimic others. That tactic rarely works. Tried and true customers don’t want a clone, they want authenticity. You need a brand image that best resonates with your tribe.

For example, it’s a no brainer that sex sells.

This post is proof of that. There was a 1600% increase in this post’s click through rate just by changing the title in version A from “Three Steps to Creating a Brand That Attracts (and Keeps) Customers” to version B, “I’m Baring It All and I Guarantee You’ll Like What You See”. That percentage nearly doubled when version B was coupled with a more risqué image as opposed to the General Audience-rated image of version A.

Whether you like it, love it, are indifferent, or find it distasteful, there are companies who can incorporate seduction, temptation, or enticement into their brand image with positive results.

Take Frank Body for example. They’re a skin care company whose cheeky tone, suggestive messaging, and evocative imagery are favorably embraced by their tribe.

Aveeno and Neutrogena also market skin care products; however, their personas are neither cheeky nor suggestive. Different tribe + different values = unique branding.

 

Third: Bare it All

You’re about to enter into a relationship with your customers. The question is, will it be a long happy marriage, a quick and dirty fling, or an arduous battle that ends in an ugly divorce?

If you’re aiming for a long, satisfying union, you’ll need to get engaged first. To get people to say ‘yes’ to your brand, you need to be open and honest with them.

You need to bare it all and guarantee your tribe they’ll like what they see.

Your return policy, pricing, product options, service exclusions, need to be transparent. Make a mistake? Own up to it. Going to be late shipping? Tell users in advance. The more open you are, the more you allow your tribe to get to know you. And the more they know you, the more loyal they’re apt to be.

 

You need to bare it all and guarantee your tribe they’ll like what they see.

 

A brand is more than just design – it’s your identity, your values, your mission, and the way you communicate your way of doing business. In other words, it’s pretty important. Take some time to ensure your brand is resonating well with your target audience.

 

Have more questions about how to create the perfect brand image? Sign up for whyzze and ask one of our Advyzzors today.

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